What Is a Digital Asset Acquisition?
A plain-English guide to what buying a website or online business involves, and how it differs from a traditional company purchase.
Insights
Digital Acquisition & Investment Insights
Practical perspectives on buying, selling, valuing and growing digital assets, written for website owners, operators and anyone interested in how digital businesses create value.
- Acquisitions
- Strategy
- Selling
- SEO
- Digital Real Estate
- Valuation
- Due Diligence
Articles
Guides and articles
Our first series of articles is in preparation. If you have a specific question in the meantime, our team is happy to help.
What Is a Roll-Up Investment Strategy?
How combining a series of smaller, complementary businesses can create a larger and more resilient group.
Roll-Up vs Bolt-On Acquisition
Two related but distinct acquisition approaches, and the circumstances in which each tends to make sense.
How to Value a Website Before Selling It
The factors buyers typically weigh when valuing a website, and how owners can prepare before going to market.
What Makes a Website Attractive to an Acquirer?
Traffic quality, revenue consistency, documentation and transferability: what serious buyers look for.
Buying an Existing Website vs Building From Scratch
Weighing the time, cost and risk of starting from zero against acquiring an established position.
How SEO Can Affect Website Valuation
Why the quality, diversity and durability of organic search traffic matter so much when a website is valued.
What Is Digital Real Estate?
Understanding websites and domains as ownable assets that can be developed, improved and held over time.
How Lead Generation Websites Are Valued
Lead volumes, buyer relationships and market concentration: the specifics of valuing enquiry-generating assets.
What Happens During Website Acquisition Due Diligence?
The checks a buyer typically completes before completion, and the information sellers should expect to provide.
How Digital Businesses Can Grow Through Bolt-On Acquisitions
Adding complementary websites, audiences and capabilities to an existing digital business.
Talk to Us
Have a question about selling or valuing a website?
If you are considering selling a website or digital business, we are happy to have an initial conversation, with no obligation.